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Title: A Field Study Of Ben & Jerry's
Words: 2821
A Field Study Ben & Jerry's first started in 1978 on the corner of St.Paul and College streets in Burlington, Vermont. Ben and Jerry met in 1963 while in 7th grade gym class. That was the start of their lifelong friendship and partnership in business. Their first ice cream stand was an old renovated gas station in downtown Burlington. Ben and Jerry started their corporation with a $12,000 investment. The outstanding taste of their ice cream, which comes from the fresh Vermont milk and cream, would soon turn their $12,000 investment into a multi-million dollar corporation. Ben & Jerry's Homemade, Inc. is a Vermont (USA) corporation. "We make super premium ice cream, frozen yogurt, and ice cream novelties in unique as well as traditional flavors; our products are marketed through supermarket ...
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