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Title: Advertising
Words: 1503
Proposed Promotion/Advertising Plan
Overall Promotion Objectives and Strategy
Objectives
Promotion objectives are to maintain the existing level of promotional activity and create a budget for Ruehs to use in the next year to capitalize on promotional activities that are currently not used. Sherry currently wants to use 5% of sales, but actually uses the "what we think we can afford" method. They spent $2,200 on promotion last year, but we find it hard to believe that that is even close to 5% of their sales. Their projected sales are $800,000 for next year, making 5% of that $40,000. Unfortunately, they will not disclose any actual financial data to our group because they feel uncomfortable with giving it to anybody outside the store.
Strategy
Our pla ...
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