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Title: Absolut Vs. Smirnoff
Words: 582
Psychological Tactics to Advertising
The American individual is subject to an average of 1500 advertisements per day, which appeal to us on an unconscious level, encouraging dissatisfaction with ourselves, and creating discontent which demands appeasement through material acquisition. By creating in our minds an ideal of being rich and beautiful, advertising shatters the difference between want and need, teaching us that happiness is a nice wardrobe and a Pepsi. Our perceptions are warped from Cindy Crawford to BMWs to Burger King. These notions are a direct by-product of our advertising infused environment, which would have us believe that happiness can be bought. In this paper I will show you several different ways two companies (Absolut Vodka and Smirnoff), selling the same pr ...
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