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Title: Amazon.com
Words: 2085
Amazon.com is a company that distributes books and most recently music through their website. It was founded by Jeff Bezos and began taking orders in July of 1995. Since then, Amazon has acquired five businesses that range from virtual database technology to videos while expanding to the European market. The business level of Amazon.com is simple: cost leadership. Best selling books are sold at a 30 to 40 percent discount and other books are discounted at 10 percent. At the time of the case, Amazon.com's corporate strategy was single business to dominant business, but has since moved towards unrelated because they are offering more than just books at their website such as kitchen and housewares, toys and games, DVDs, amongst many other goods. Since Amazon.com was relatively new when ...
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